Soft sell and half truths in tax ads
Daily Telegraph, p. 2
Monday 18 July 2011
Professor Bryan Lukas of the Department of Management and Marketing is quoted in an article discussing the government’s advertising campaign for the carbon tax. Professor Lukas says that tax-payer funded government campaigns often work and the more contentious the issue the more governements would spend.
This story also appeared in:
- Herald Sun, p. 4 $25 M carbon blitz
- Hobart Mercury, p. 4, $12M campaign sells carbon tax
