Advancing our understanding of consumer behaviour

Professor Ying Zhang, Audi AG Professor of Marketing and Behavioral Science at the Guanghua School of Management, Peking University, is working with the management and marketing team to advance our understanding of consumer behaviour. As part of the Melbourne Asia Visiting Fellowship Program, Professor Zhang will engage in research collaboration with University of Melbourne researchers and PhD students and will deliver a public seminar at the University in 2016.

 

 

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