Newsjacking: a fad or the future for marketing?
06 May 2013
Dr Richard Gruner provides insights into the recent marketing phenomenon newsjacking.
Post Tagged with: "Department of Management and Marketing"
A bittersweet symphony
ABC Radio National
23 February 2013
Dr Phil Harris speaks about the influence music has on our eating and drinking experiences.
Tradie’s cash in
A Current Affair
24 January 2013
Professor Peter Gahan discusses the influence the mining boom has had on wages.
Experience better than “useless” gifts
The Age
18 December 2012
Richard Gruner suggests Christmas experiences over gifts in The Age today.
Omnichannel model the future for bricks and mortar
The Saturday Age
01 December 2012
Dr Brent Coker says the omnichannel model might be the answer for old-world stores.
Romantic experiences of ‘pure nature’ damage the environment
27 August 2012
Consumers conjure romantic notions of nature through practices that often harm the environment, according to an academic study recently published in the Journal of Consumer Research.
Dr Coker on the Target social media storm
ABC World Today
14 August 2012
Dr Brent Coker has been giving his opinion on the social media storm that the discount retailer Target finds itself in.
Fair Work Review
Various
03 August 2012
Professorial Fellow Mark Wooden and Professor Peter Gahan have been giving their opinion on the Fair Work Review.
The Moneyball Approach: is it appropriate for all sports?
The Age
6 February 2012
Dr. Colin McLeod from the Department of Management and Marketing has written an article that examines the “Moneyball Approach”.
Can Companies do anything to cut down non-genuine sickies?
Australian Financial Review
3 February 2012
Professor Danny Samson discusses the ways companies can control non-genuine employee absenteeism.
