No place for jingoism in Woolies’ sell-off of Dick Smith
The Conversation
2 February 2012
Entrepreneur’s brand trashing threat spurious, claims Dr Andre Sammartino.
Post Tagged with: "expert comment"
Clever marketing has redefined the notion of cool
Sydney Morning Herald
Friday 26 August 2011
Department of Management and Marketing PhD graduate, Dr Lauren Gurrieri discusses her thesis on how the advertising industry constructs the notion of cool.
Soft sell and half truths in tax ads
Daily Telegraph, p. 2
Monday 18 July 2011Brand expert, Professor Bryan Lukas comments on tax-payer funded government ad campaigns.
Consumer confidence at low ebb
13 – 15 July
Highlights of the media coverage of the latest Westpac-Melbourne Institute Index of Consumer Confidence.
You can fall head over heels for a sexy website
Australian Financial Review, p. 5
Wednesday 13 July 2011
Brent Coker says in ecommerce, simplicity and attractiveness in web design are prime factors for pushing sales.
To catch a roving surfer, the prettiest always win
Sydney Morning Herald, p. 3
Wednesday 13 July 2011
Dr Brent Coker says people trust attractive sites when it comes to the web.
The age of ugly websites is over
ABC Radio 702 Sydney, Mornings
Tuesday 12 July 2011
Dr Brent Coker discusses trust online.
Carbon tax will change people’s habits
ABC Radio National, The World Today
Monday 11 July
Professor John Freebairn says that people will change their behavior in response to the climate tax.
Parents prefer boys first
Herald Sun, page 7
Monday 4 July 2011
HILDA study shows that both men and women would prefer a boy as their first child.
Abbott slams economists at MI conference
Australian Financial Review, p. 7
Saturday 2 July 2011
Professor John Freebairn refutes Tony Abbott’s claim that economists are wrong about carbon tax.
