Newsjacking: a fad or the future for marketing?
06 May 2013
Dr Richard Gruner provides insights into the recent marketing phenomenon newsjacking.
Post Tagged with: "marketing and management"
Click Frenzy a click fail
ABC Radio National
21 November 2012
Professor Simon Bell says that Click Frenzy did not meet the expectation it set up.
GSBE students dig deep – Business Practicums & Rio Tinto working together
02 August 2012
GSBE students completed Business Practicums throughout this winter and one of the hosts was Rio Tinto in Far North Queensland. Watch and read about this project.
Ford avoids the Toyota way
Fin Review
18 July 2012
Professor Danny Samson gives his opinion on the Ford job losses to the Fin Review.
‘You can make money without doing evil’
The Australian
01 June 2012
Dr Ben Neville is quoted in an article in the Australian that examines if Google is building its brand in schools.
Geoffrey Giudice appointed Honorary Professorial Fellow at the Faculty
1 May 2012
The recently retired President of Fair Work Australia, Geoffrey Giudice, has been appointed Honorary Professorial Fellow to the Department of Management and Marketing in the Faculty of Business and Economics.
A high price on her head
Herlad Sun
18th April 2012
Dr Brent Coker is quoted in today’s Herald Sun in realtion to the trend of people using their bodies as billboards.
Should you advertise your medical practice?
Medical Journal of Australia
20 February 2012
Professor of Marketing Simon Bell is quoted in the Medical Journal of Australia on the subject of marketing a medical practice
