Newsjacking: a fad or the future for marketing?
06 May 2013
Dr Richard Gruner provides insights into the recent marketing phenomenon newsjacking.
Post Tagged with: "marketing"
Click Frenzy ‘could be a game changer’
Today Tonight
19 November 2012
Dr Brent Coker speaks with Today Tonight regarding Click Frenzys potential to change online shopping in Australia.
Axing staff a poor way to weather economic storms
The National Times
20th March 2012
Professor Graham Sewell has a co authored piece with Richard Shackcloth, Partner in PricewaterhouseCoopers in the National Times today
Your sector-by-sector guide to 2012
Smartcompany, p.1
17 January 2012
Marcus Phipps commented on online advertising in Smartcompany’s sector by sector predictions for 2012.
Is all publicity, good publicity?
Smart Company
11 January, 2012
Dr. Marcus Phipps discusses the high risks of ‘shocking’ ad campaigns amongst SME’s.
Going viral on YouTube
ABC NewsRadio, Breakfast
27 December 2011
Dr Brent Coker discusses the algorithm he has developed to predict the likelihood whether a YouTube video will go viral.
Dr Cool in Melbourne’s Top 100
The Age, Melbourne Magazine
Issue No.87, January 2012
Dr Lauren Gurrieri featured in The Age’s Melbourne Magazines list of Melbourne’s Top 100.
Lasting Brand Damage from Qantas grounding
Nine News, Finance
Monday, 31 October 2011
Professor Bryan Lukas has commented on the brand ramifications of the recent decision by Qantas to ground its fleet.
Ben Neville on Detour
3RRR, Detour
5 October 2011
Dr Ben Neville was interviewed on3RRR’s Detour program about a range of topics.
Clever marketing has redefined the notion of cool
Sydney Morning Herald
Friday 26 August 2011
Department of Management and Marketing PhD graduate, Dr Lauren Gurrieri discusses her thesis on how the advertising industry constructs the notion of cool.
